Policies, Standards, Procedures

Design of marketing and product positioning
Definition of ground and/or inflight products and services
Assessment of new products (seats, catering, & more) and/or services (organization of service delivery, methodology of service, & more)
Definition of customer service procedures, for each customer touch point
Assistance in provider’s selection
Definition of quality standards for each customer touch point
Implementation of internal organization in charge of monitoring and following-up quality of service

Methodology